by Debbie Josendale

Content marketing establishes your expertise and spreads the word everywhere.A combination of changes to the Google Search algorithm and the ongoing addition of new social media sites makes it clear that Content is King.

Fresh, helpful content establishes your expertise, tickles the toes of search engines everywhere who want to be first to serve up the latest and feeds the social media hunger machine.

As a longtime lover of content and content marketing strategist, I am thrilled to see the increased focus on content.  And to highlight this, I’m sharing 3 articles I just read this morning that are sure to inspire you and help you figure out how to kick your content marketing program into gear.

1. Social Media-Six Ways to Prepare Your Brand for the Visual Revolution

Just in case you thought content meant only words, check out this article from Marketing Profs on the trend to visual content…think pictures, graphics, info graphs, charts and more.  The saying “A picture is worth a 1000 words” rings true.  Images are powerful  content marketing tools. Read the article here.

2.  Content Marketing – 7 Hip Ways to Recycle Content for an Immediate Lift in Traffic

Recycling your content is the key to increased productivity and website traffic.  Amanda MacArthur, Chief Content Office for digital publishing consulting firm Mequoda, serves up some fresh and easy recycling ideas for your content.  Re-purposing fuels  content marketing.  You can find her tips here.

3.  Content Marketing’s No Joke: How to Keep it Sweet and Succinct

This article is by e-mail marketing service Vertical Response.  Content marketing has been a key component to their amazing growth in a competitive market place. And this article is a great example of how they have used content to increase brand awareness and grow their business by providing high value content.  This article is a combination of actionable tips and visual examples of content marketing in action. Read the article here.

Keep a pen and paper handy to jot down your brain sparks that these articles will inspire.  And if you feel excited but overwhelmed and not sure where to start, call us at 888.333.3909 ext 301 or sign-up to receive a complimentary Insider Marketing Review.  In 30 minutes, we’ll provide you with the top 3 steps you can take today to make content the King of your business empire.

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